Are you seeing Christmas decorations earlier than ever? You’re not alone

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Known as Christmas Creeping, Christmas decorations are coming out long before the season.

WASHINGTON – By the end of summer, we were already bombarded with discussions about pumpkin and spice lattes.

These lattes are barely hot and the Halloween candy is not out of the box, but Christmas trees and ornaments are already up for grabs.

Retailers have already started to market, advertise and sell Christmas decorations at a time that seems strangely early. There is a name for this behavior: it is called Christmas Creep. According to Merriam webster, Christmas Creep is defined as:

“The gradual lengthening of the Christmas season with past displays of Christmas decorations and music, as well as past holiday sales, advertisements and other consumer demonstrations. ”

It turns out that retailers can learn from the buying behavior of people.

A survey conducted by a market research company NPD found that 51% of U.S. consumers planned to do their holiday shopping before Thanksgiving. That’s slightly up from last year, according to the report.

Among these early adopters, NPD found that the majority of them planned to purchase gifts as early as October.

“Holiday shopping started earlier since Thanksgiving stores opened in 2014, and then accelerated further by Amazon’s pandemic Prime Days move to October and panic over shipping delays,” said Marshal Cohen, Chief Retail Industry Advisor for NPD.

“Vacation 2021 continues the trend of first-time buyers, with the added layer of inventory issues motivating many shoppers to grab what they want when they see it, instead of waiting for better deals later in the season,” Cohen said in a statement on the NPD website.

Apparently, some people are following the trend. In August, Home deposit offered a preview of Halloween decorations online and management said it sold out quickly.

“[We] we just sold our sort of preview Halloween product almost immediately, ”Home Depot President and COO Ted Decker said on a earnings conference call. “So that’s a very strong indication that people are always going to be engaged in decorating,” Decker says.

The sooner, the happier

Here’s an excuse to break the rules and decorate earlier: Some experts believe putting Christmas decorations earlier can make people happier. British media Unilad was among the first to report that putting up holiday decorations improves the mood, as it can bring back feelings of nostalgia. Some experts also believe that putting on decorations can increase the happiness hormone dopamine.

The Journal of Environmental Psychology also noted that vacation decorations are social landmarks for our neighbors. In one study, researchers found that people who were shown pictures of houses with holiday decorations perceived their neighbors to be more friendly and cohesive.

Around the DMV, we received mixed reviews of early holiday decorations and purchases.

On Facebook, Jeff Embry of Laurel, Maryland wrote, “Yes, they’re already on display. As for me, let’s go to Thanksgiving first.”

“I first saw Christmas decorations appear in late August,” wrote Peter Wilson of Waldorf, Maryland.

Paulette Creek of Huntingtown, Maryland added, “Love me a little Christmas.”

“I live northwest of Baltimore City and see a house already decorated,” wrote Chrysti Bowers Bason.

Meanwhile, Ron Emge said it doesn’t really matter. “There are things much more urgent than a store with candy or Christmas decorations this early.”

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