TOYS sales have risen nearly 10% as parents scramble to buy gifts early amid fears of shortages.
Stocks are already running out on two of the toys unveiled today as Christmas staples.
But bosses in the industry have promised that most Brits will be well stocked and the shelves will be well stocked – because they named a game where a character called Gus makes farts as one of the best Christmas toys.
Quirky Gassy Gus rubs shoulders with more well-known brands like Lego, Barbie, Hot Wheels and Paw Patrol in the list of dream toys.
But parents are already complaining that it’s hard to get their hands on two of the 12 – Bluey Family Home Playset and Cocomelon Deluxe JJ interactive doll.
Gary Grant, boss of toy chain The Entertainer and chair of the Dream Toys committee, said things have improved in the supply chain – but there are still some issues.
He said: “There is less of a problem now with delays in getting toys from China to the UK.
“The challenge now is to bring toys from the ports to do their shopping with the shortage of truck drivers.
“Also, so close to Christmas, if we order new lots, there may not be availability in the factories.
“Closer to Christmas, there’s going to be a thing or two or three that we’re missing – that’s okay – but there will always be a lot of toys on sale. You won’t see empty shelves.
Speaking of the Bluey and Cocomelon toys, he said: “These were unknown quantities because they were new brands. When we ordered them we knew they could sell like hot cakes or they could just sit on shelves.
“We just don’t know until we start selling them. So we don’t order as many as we do for, say, Paw Patrol – which we know we can still sell, even if it’s the year. next.
“But Bluey and Cocomelon are both doing very well, so there’s a chance they’re hard to come by.”
Mr Grant said some toys in September were selling at normal levels seen in December, but October was more normal.
Analysts said toy sales were up 9% from 2019 – the last “normal” year – and much more from 2020.
Frédérique Tutt, Global Toy Industry Expert at The NPD Group, said: “The British have continued their love affair with toys this year and sales have been strong.
“Compared to 2019, before Covid, sales are up 9% for the nine months ending in September 2021.
“We expect the last sales quarter of the year to deliver a solid performance despite the challenges in the supply chain.
“Toy manufacturers and retailers have planned ahead and stocked to avoid anticipated shortages, so most toy buyers will be able to get the items they want.
“But as we always say at the DreamToys event every November in November, if you know what particular toy the kid in your life dreams of at Christmas, it’s best to buy it now.”
The Dream Toys list is cheaper than in recent years.
The toys have a mix of prices – from £ 10.99 to £ 69.99. The total price for the 12 is £ 426.88 – with an average price tag of just over £ 35.57.
Top 12 Toys For Christmas – Complete List And Where To Buy
- Barbie Dreamtopia color-changing mermaid, £ 24.99 – Buy here
- Bluey Family Home playset, £ 39.99 – Buy here
- Cocomelon Deluxe JJ interactive doll, £ 39.99 – Buy here
- Gassy Gus, £ 24.99 – Buy here
- Hot Wheels Massive Loop Mayhem, £ 54.99 – Buy here
- Jurassic World Scorpios Rex, £ 31.99 – Buy here
- LOL Surprise Movie Magic Doll, £ 10.99 – Buy here
- Little Live Pets My Pig Piggly, £ 24.99 – Buy here
- Magic Mixies cauldron, £ 69.99 – Buy here
- Paw Patrol Chase Luxury Transformation Vehicle, £ 44.99 – Buy here
- Pokemon 8 “Plush Pikachu, £ 13.99 – Buy here
- Star Wars Starship Boba Fett, £ 44.99 – Buy here
Want to start your Christmas shopping? Amazon has launched a week of early Christmas gift sales.
These are also the best Black Friday 2021 toy deals to hunt down in this year’s sale.
Amazon Unveils Its 12 Best Toys For Christmas, Including Baby Yoda Star Wars And Present Pets
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