Dunelm staff left in tears over requests for Christmas gifts from children


“How are we doing in 2022, and dealing with this?”

Staff at the Dunelm store were left in tears by the children’s requests for Christmas presents during this year’s annual roll call.

The home store puts out a Christmas appeal every year in hopes of delivering “joy” this season.

It’s about putting pre-written tags on a tree in stores that customers can take home, buy and return with the selected gift before December 11, because the Echo of Liverpool reports.

But this year, with the cost of living crisis starting to bite, the calls have been more heartbreaking than ever.

The most popular items for children and adults were a hat, scarves and gloves – while chocolate for children and toiletries for adults were also in high demand.

On the festive tags, a little boy under 10 simply asked for a “hat and a cookie please” and another boy under 12 heartbreakingly asked for “a stuffed animal to hold just in case. Santa Claus wouldn’t come to me”.

Another little girl echoed the same devastating sentiment, as she asked for a ‘selection box in case Santa doesn’t come’.

The adults also asked for similar items, as one asked for a selection box while another asked for clean socks and toiletries.

Kelly Nichols, a member of staff at the Dunelm branch in St Helens, Liverpool, shared the heartbreaking demands on Facebook to show how families are struggling this year.

Sharing this year’s call, she wrote on the post, “How are we doing in 2022, and dealing with this?!

“Help us bring joy this year to so many who face a Christmas with absolutely nothing.

“If you’d like to donate, but can’t travel to store and collect a tag, I’m happy to send some to you via Messenger…just deliver them to us, at your convenience, by the 11th december”.

Many people flocked to the comments section of Kelly’s post, desperate to offer help, writing, “I’ll be over the weekend and collecting some absolutely heartbreaking tags.”

Others offered to bring gifts directly to stores they had already purchased, with some even offering cash.

After her first post gained traction on social media, Kelly shared a follow-up message thanking people for their generosity.

She wrote: “I am completely at a loss for words at the generosity of every member of this page.

“I just sent our 200th tag through Messenger, we have the most amazing women waiting to receive bulk tags for their schools and businesses AND we only have numbers on the tree in store

“We’ve got more tags on the way, but if you’d like to help now, just buy a box or packet of food from anywhere and drop it off in store.”

There’s more information on how you can donate to children as part of Dunelm’s appeal this year on the retailer. website.

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