One of the biggest individual purchases of luxury spirits in history was delivered to the Giants facility two days before Christmas in 2016, the day after a loss to the Eagles.
In each locker – and on the desks of every member of the organization – was a bottle of Louis XIII cognac, one of the most expensive bottles of liquor in the world. The current expressions of Louis XIII began with the cellar masters during the First World War. Each bottle goes through at least three different masters, meaning anyone who starts cognac will never live long enough to see the final product. The bottles themselves take over 40 hours to make and are hand blown.
The bottles were individually engraved and enclosed in a leather case with a mirrored bottom. Each player received a pair of goggles to go with it.
Olivier Vernon, then in his first season with the club on what was a record five-year, $85million deal, called his agent, David Canter, 10 days prior and said he wanted to do something special. for his teammates. Canter suggested that Apple TV Vernon got installed Louis Trez, correct for his fellow defensive linemen. But then it became the whole defense. Then defensive coordinator Steve Spagnulo. Then General Manager Jerry Reese. Four hours later, Vernon called Canter back and said he’d like to buy bottles for the entire organization, from owner John Mara to the coach who wrapped his feet before games.
“It wasn’t a marquee partnership either,” Canter says, referring to many extravagant Christmas gifts players give to teammates that often cost the player nothing. “They’re not handing out $4,000 worth of booze. I had to get permission from his financial advisor.
Thus began a new, much more advanced era of over-the-top Christmas gifts that evolved into an art in their own right. Arcade-sized Pac-Man machines. Rifles and pistols. Motorized scooters that look like Harley Davidson motorcycles. Custom snowmobiles. Portraits commissioned by the artist. And at the epicenter of this movement are many large player agencies that act as concierges for their athletes, helping them secure increasingly rare and otherwise unobtainable items that can stand out.
Canter, who in 2016 encountered the Cognac expedition flanked by armed security guards, alongside Ness Mugrabi, another agent and senior vice president of customer relations and football services at GSE Worldwide, are seen as experts in the field of one-upping. Before the Christmas holidays, we called them to see what they were looking for this year and what some of their all-time favorite gifts were.
“It’s getting harder and harder to be unique and creative for extremely resourceful and wealthy men,” says Canter, who represents DeMarcus Lawrence, Xavien Howard, Vonn Bell, Jamie Collins, Asante Samuel Jr. and Vernon, among dozens others.
• Howard, the corner of the Dolphins who has just made his third Pro Bowl, has been offered a stay at the Versace Mansion, the luxurious Miami complex and final home of the iconic fashion designer. The Mansion’s upscale rooms cost nearly $2,000 a night, with hand-painted ceilings, Italian marble bathrooms, and balconies overlooking a mosaic-tiled pool (also includes cable TV and DVD players). DVD, according to their website). New Year’s Eve dinners by the pool at the mansion start at $595 per person.
• One of Canter’s customers offers his teammates a premium Clase Azul tequila, with each bottle hand-painted by a Mexican artist. Clase Azul sells for over $150 per bottle, and the artwork is quite unique.
• As part of a promotional offer, Kamalei Correa, the Ravens’ former second-round pick, has already received a $15,000 Titan lawnmower, equipped with a 26 horsepower engine, a radius of zero turn and, of course, a cup holder.
• One of Canter’s players described a coach who loved cigars and asked for Canter’s help in procuring a luxury smoke. Canter has managed to source a single batch of cigars that are entirely handcrafted by legendary Florida cigar maker Armando Artamendi. The brand of cigars will never be reproduced.
• Mugrabi and Canter used to sign holiday endorsement deals with players by landing them electric scooters and e-bikes, before they were commonplace. This year, all of their customers receive a suite of CruxGG kitchen products.
“These guys can get their hands on anything,” Mugrabi says. “So it’s about showing them experiences and moments that they won’t forget. We want them to know that we are there for them.
It reminds us all – sore and tired of building a Barbie dream house or beaten up and down over your CoCoMelon Deluxe Family House playset – that there’s an entirely different game in the world of competitive gifting. . As hard as it is to grab a Tickle Me Elmo or an XBox, you could be an NFL agent trying to get you premium French cognac at the volume of a lavish crown prince.
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