Big W published their Christmas campaign through M&C Saatchi titled “For the Love of Giving”.
The campaign shows a mother on Boxing Day examining the gifts she gave her family for Christmas.
In the 45-second spot, a mom watches the gifts she’s given to her family, including noise-canceling headphones and weights.
The campaign also features 11-second, 15-second, and 30-second cuts. In one of the 15-second cuts, the mother receives a connected watch as a gift.
M&C Saatchi Executive Creative Director Avish Gordhan said: “My parents gave me tabla drums as a kid and I’m sure they regretted it while I was learning to play. This campaign is built around this truth: parents give for the sake of giving. We have an instinct to put those we love first because the joy on their faces is worth it. Even if that means being woken up to rhythmless percussive beats at 6 a.m. “
Kristen Linders, Chief Marketing Officer of Big W, added: “After a trying year for many, Australians are even more excited to celebrate the holiday season with their friends and family, and we are here to help. make the experience even more special and bring some joy. in our unique BIG W way. Finding the perfect gift this Christmas is made that much easier at Big W, with thousands of great value gifts under $ 30, all of which are easy to find with our dedicated gift area. “
The campaign will air on TV, radio, online, social media, outdoors, in SEM, PR and influencer activities.
Last year’s Big W Christmas ad showed a boy surprised by his father who battled last summer’s bushfires, also created by M&C Saatchi.
Client: BIG W
Kristen Linders – Managing Director, Marketing
Claire West – Marketing, Brand and Strategy Manager
Fiona Harrop – Head of Channels and Optimization
Stephanie Denman – Marketing Manager – Campaigns
Claudine Laycock – Marketing Manager Assistant – Campaigns
Creative agency: M&C Saatchi Sydney
Chief Executive Officer: Cam Blackley
Executive Creative Director: Avish Gordhan and Mandie van der Merwe
Creative Director: Brendan Donnelly
Senior Editor: Janet Evans
Editor: Jason Leigh
Artistic Director: Rob Gordon
Head of Strategy: Rachael Fraser
Senior Strategist: Amy Grant
Responsible for content: Emma Parsons
Main Broadcast Producer: Lillian Schroeder
Group leader: Ben Greenslade
Senior Account Manager: Jo Movizio
Integrated Project Director: Vanessa Millemaggi
Account manager: Ingrid Williams
Integrated producer: Vanessa Fernandez
Studio Manager: Fleur Farrington
James Jamias: Director of Design
William Gembitsky: Motion Designer
Production company: GoodOil
Director: Stuart Bowen
Producer: Catherine Warner
Sound: Song Zu
Modify: Modify the arc
Note and online: Andy Clarkson and the design of the resolution
Public Relations Agency: Red Havas
Media agency: Carat, Woolies X