Mom finds Christmas presents at Big W for family in latest M&C Saatchi campaign


Big W published their Christmas campaign through M&C Saatchi titled “For the Love of Giving”.

The campaign shows a mother on Boxing Day examining the gifts she gave her family for Christmas.

In the 45-second spot, a mom watches the gifts she’s given to her family, including noise-canceling headphones and weights.

The campaign also features 11-second, 15-second, and 30-second cuts. In one of the 15-second cuts, the mother receives a connected watch as a gift.


M&C Saatchi Executive Creative Director Avish Gordhan said: “My parents gave me tabla drums as a kid and I’m sure they regretted it while I was learning to play. This campaign is built around this truth: parents give for the sake of giving. We have an instinct to put those we love first because the joy on their faces is worth it. Even if that means being woken up to rhythmless percussive beats at 6 a.m. “

Kristen Linders, Chief Marketing Officer of Big W, added: “After a trying year for many, Australians are even more excited to celebrate the holiday season with their friends and family, and we are here to help. make the experience even more special and bring some joy. in our unique BIG W way. Finding the perfect gift this Christmas is made that much easier at Big W, with thousands of great value gifts under $ 30, all of which are easy to find with our dedicated gift area. “

The campaign will air on TV, radio, online, social media, outdoors, in SEM, PR and influencer activities.

Last year’s Big W Christmas ad showed a boy surprised by his father who battled last summer’s bushfires, also created by M&C Saatchi.


Client: BIG W

Kristen Linders – Managing Director, Marketing

Claire West – Marketing, Brand and Strategy Manager

Fiona Harrop – Head of Channels and Optimization

Stephanie Denman – Marketing Manager – Campaigns

Claudine Laycock – Marketing Manager Assistant – Campaigns

Creative agency: M&C Saatchi Sydney

Chief Executive Officer: Cam Blackley

Executive Creative Director: Avish Gordhan and Mandie van der Merwe

Creative Director: Brendan Donnelly

Senior Editor: Janet Evans

Editor: Jason Leigh

Artistic Director: Rob Gordon

Head of Strategy: Rachael Fraser

Senior Strategist: Amy Grant

Responsible for content: Emma Parsons

Main Broadcast Producer: Lillian Schroeder

Group leader: Ben Greenslade

Senior Account Manager: Jo Movizio

Integrated Project Director: Vanessa Millemaggi

Account manager: Ingrid Williams

Integrated producer: Vanessa Fernandez

Studio Manager: Fleur Farrington

James Jamias: Director of Design

William Gembitsky: Motion Designer

Production company: GoodOil

Director: Stuart Bowen

Producer: Catherine Warner

Sound: Song Zu

Modify: Modify the arc

Note and online: Andy Clarkson and the design of the resolution

Public Relations Agency: Red Havas

Media agency: Carat, Woolies X

Source link


About Author

Leave A Reply