Nearly half of parents ‘likely to spend less on Christmas gifts for children’


According to research, nearly half of parents who celebrate Christmas are likely to spend less on gifts for their children this year.

Meanwhile, 55% of parents of children aged 18 or under in Britain are likely to cut back on food and drink spending this Christmas, according to a survey for charity Barnardo’s.

Some 47% said they were likely to reduce gifts for their children.

YouGov surveyed 1,053 Christmas parents, with 953 people answering a question about what they are likely to cut, for the charity in October.

The survey also revealed that 42% of parents plan to limit spending on Christmas activities and entertainment for their children.

Some 18% of respondents said they had no plans to cut back on Christmas spending this year.

Barnardo’s is asking businesses and members of the public to ’embrace the season of giving’ by supporting its My Christmas campaign.

It is launched to raise funds “for the many children who may be left cold, hungry and left behind” due to the rising cost of living this Christmas.

The funds could help provide families with food parcels or supermarket vouchers, warm clothes for children, Christmas gifts or vouchers for Christmas gifts and parties for children supported by Barnardo’s.

The charity’s chief executive, Lynn Perry, said: ‘After two years of Covid disruption, many of us are looking forward to a return to normal, pre-pandemic Christmas festivities.

“But for the UK’s most vulnerable children, a ‘normal’ Christmas can mean not enough food, struggling to keep warm, going without presents and feeling left out while others celebrate.

“We want all children to feel safe and happy at Christmas, but we know that’s impossible until their basic needs are met.

“With food and energy costs soaring this year, our research suggests that many parents are facing added pressure to create a special Christmas for their family during a time of unprecedented financial hardship.”

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